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Innovations in SMEs and Conducting E-Business

Book Description

Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportunities for both buyers and sellers.Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions discusses the main issues, challenges, opportunities and solutions related to electronic business adoption with a special focus on SME while providing researchers, scholars, professionals with some of the most advanced research developments, solutions and discussions of E-Business challenges, impacts and opportunities under the social, managerial and organizational dimensions.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. EDITORIAL ADVISORY BOARD
    2. LIST OF REVIEWERS
  5. Preface
    1. ABOUT THE SUBJECT
    2. ORGANIZATION OF THE BOOK
    3. EXPECTATIONS
  6. Acknowledgment
  7. Section 1: Technological and Organizational Solutions
    1. Chapter 1: Web 2.0
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SMES AND ADVANTAGES OF WEB 2.0
      5. INNOVATIVE APPLICATION OF WEB 2.0 ACROSS SMES
      6. ADOPTING AND EMBEDDING WEB 2.0
      7. ISSUES, CONTROVERSIES & PROBLEMS
      8. EMERGING SOLUTIONS AND RECOMMENDATIONS
      9. FURTHER RESEARCH DIRECTIONS
      10. CONCLUSION
    2. Chapter 2: E-Procurement System and Adoption for SMEs
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. CASE STUDY FOR ADOPTION PLAN
      5. CONCLUSION
    3. Chapter 3: Model of Funcionalities for the Development of B2B E-Commerce Solutions
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. CONTEXT
      4. 3. INVESTIGATION PROCESS
      5. 4. MODEL OF FUNCIONALITIES FOR THE DEVELOPMENT OF B2B ELECTRONIC COMMERCE SOLUTIONS
      6. 5. DISCUSSION OF THE MODEL
      7. 6. CONCLUSION
    4. Chapter 4: Cross-Site Scripting
      1. ABSTRACT
      2. INTRODUCTION
      3. TYPES OF XSS ATTACKS
      4. GENERAL DEVELOPER GUIDELINES
      5. CLASSIFICATION AND ANALYSIS OF PREVENTION AND DETECTION MECHANISMS
      6. CONCLUSION
    5. Chapter 5: An Open Source e-Procurement Application Framework for B2B and G2B
      1. ABSTRACT
      2. INTRODUCTION
      3. IMPACT OF OPEN SOURCE PARADIGM IN THE E-PROCUREMENT EVOLUTION
      4. MODEL-DRIVEN ENGINEERING MODEL DRIVEN AS A PREDOMINATE IN FUTURE SOFTWARE DEVELOPOPMENT
      5. AN OPEN SOURCE APPLICATION FRAMEWORK FOR E-PROCUREMENT DEVELOPMENT
      6. FRAMEWORK’S DEVELOPMENT RATIONAL
      7. EVALUATION OF THE PROPOSED APPROACH OF SOFTWARE DEVELOPMENT
      8. CONCLUSION
    6. Chapter 6: Contact Centers
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. TECHNOLOGIES AND ARCHITECTURES
      5. KEY ISSUES FOR DEVELOPING A CONTACT CENTRE SOLUTION
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    7. Chapter 7: E-Parking
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. RELATED WORK
      4. 3. RÉNYI PARKING SERVICE
      5. 4. SLOTTED PARKING SERVICE
      6. 5. INTELLIGENT PARKING SERVICE
      7. 6. SIMULATION RESULTS
      8. 7. CONCLUSION
  8. Section 2: Marketing Strategies
    1. Chapter 8: e-marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. DIFFERENCES BETWEEN E-MARKETING, E-COMMERCE, E-BUSINESS AND INTERNET-MARKETING
      5. CONCLUSION
      6. FUTURE RESEARCH DIRECTIONS
    2. Chapter 9: Analysis of the Variables which Determine a Good E-Marketing Strategy
      1. ABSTRACT
      2. INTRODUCTION
      3. A PRIMARY APPROACH TO THE CONCEPT OF E-MARKETING
      4. E-MARKETING TECHNIQUES
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
    3. Chapter 10: Market Research 2.0
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. EMERGENCE OF MARKET RESEARCH 2.0
      5. CONCLUSION
    4. Chapter 11: e-Marketing
      1. ABSTRACT
      2. INTRODUCTION
      3. THE WEBSITE AS A MARKETING TOOL
      4. KNOWING THE E-CUSTOMER
      5. PROMOTING AN ONLINE PRESENCE
      6. SELLING ONLINE
      7. CREATING AN E-MARKETING PLAN
      8. CONCLUSION
  9. Section 3: Semantic Technologies
    1. Chapter 12: Critical Success Factors to Yield Business Benefits from Semantic Technologies
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SME ADOPTION OF SEMANTIC TECHNOLOGIES
      5. WHAT THE NEW MARKETSPACE LEADERS SAY
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    2. Chapter 13: The Semantic Integration of Information
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. SEMANTIC INTEROPERABILITY: THE NEW CHALLENGE FOR FIRMS’ INTEGRATION OF INFORMATION
      5. PREVIOUS PROJECTS ON INFORMATION INTEGRATION – A SHORT REVIEW
      6. A NEW BUSINESS ONTOLOGY PROPOSAL WITH SEMANTIC INTER-OPERABILITY CAPACITIES
      7. STAGES OF THE METHODOLOGY
      8. EMPIRICAL APPLICATION: A CASE STUDY
      9. MODELLING THE ONTOLOGY (TBOX)
      10. MODELLING THE ONTOLOGY (ABOX)
      11. TREATING THE ONTOLOGY
      12. A COMPARATIVE ANALYSIS WITH OTHER BUSIESS ONTOLOGIES
      13. COMPARISON
      14. FUTURE RESEARCH
      15. CONCLUSION
    3. Chapter 14: Semantic Mapping for Access Control Model
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. BACKGROUND
      4. 3. MAIN FOCUS OF THIS CHAPTER
      5. 4. FUTURE RESEARCH DIRECTIONS
      6. 5. CONCLUSION
    4. Chapter 15: Ontological Representation of Virtual Business Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. ONTOLOGIES FOR ENHANCING COMPREHENSION OF BUSINESS-RELATED DOCUMENTS
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION
  10. Section 4: Legal and Security Aspects
    1. Chapter 16: Key Contracts Needed for SMEs Conducting e-Business
      1. ABSTRACT
      2. INTRODUCTION
      3. DEFINITIONS
      4. THE NEED FOR THIS GUIDE
      5. WEBSITE DEVELOPMENT AGREEMENTS
      6. DEVELOPMENT
      7. GENERAL ISSUES
      8. WEBSITE HOSTING AGREEMENTS
      9. OTHER KEY ISSUES TO CONSIDER FOR WEBSITE HOSTING AGREEMENTS
      10. INTERNET ACCESS AGREEMENTS
      11. KEY ISSUES
      12. CONTENT AND ADVERTISING AGREEMENTS
      13. KEY ISSUES: CONTENT AND ADVERTISING AGREEMENTS
      14. SUMMARY AND OVERALL RECOMMENDATIONS
    2. Chapter 17: Electronic Surveillance, Privacy and Enforcement of Intellectual Property Rights
      1. ABSTRACT
      2. INTRODUCTION
      3. PRIVATE AND ANTI-PIRACY ELECTRONIC SURVEILLANCE:
      4. IDENTIFYING ONLINE INFRINGERS:
      5. NEW TRENDS
    3. Chapter 18: SMEs E-Business Security Issues
      1. ABSTRACT
      2. INTRODUCTION
      3. E-BUSINESS IN SMES
      4. WHY WE NEED INFORMATION
      5. PEOPLE ON ORGANIZATIONS AND SOCIETY
      6. SOME INFORMATION SECURITY ISSUES
      7. WHAT E-BUSINESS INFORMATION SECURITY SOLUTIONS?
      8. FUTURE RESEARCH DIRECTIONS
      9. CONCLUSION
  11. Compilation of References
  12. About the Contributors