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Innovation Zone, The: How Great Companies Re-Innovate for Amazing Success by Thomas M Koulopoulos

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CHAPTER 7MEASUREMENT AND TECHNOLOGY IN INNOVATION

People sometimes try to measure innovation by tracking the success of new products. Unfortunately, paying too much attention to that success can quickly derail additional innovation in new products, services, and processes, creating the illusion that protecting the current offering is more important than developing new processes and ideas likely to threaten the product being measured. And every single one of your competitors is constantly devising ways to threaten your current offering; the only way to beat them to it is to play in the same game, however risky it appears.

The question for anyone serious about investing in innovation becomes, How do we measure the ability to innovate and the ...

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