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Innovation Zone, The: How Great Companies Re-Innovate for Amazing Success by Thomas M Koulopoulos

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CHAPTER 6THE SEVEN LESSONS OF INNOVATION

The irony is that innovation is not complex. Organizations that do it well share a common set of behaviors and attitudes. But this is not to say it’s easy. Innovation means heavy lifting, but the steps are clear. What I’ve learned from organizations that have a culture and a track record of successful innovation can be summed up by what I call the seven lessons of innovation. Understanding these and trying to live them on a daily basis is the essential ingredient for staying in an Innovation Zone.

New ideas need role models. There’s no way around the fact that most of us would rather learn from someone else’s mistakes and success, even if it means that we will not be able to lead the charge into the ...

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