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Innovation Zone, The: How Great Companies Re-Innovate for Amazing Success by Thomas M Koulopoulos

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CHAPTER 5OPEN-MINDED INNOVATION

The innovative organizations are the ones that can quickly depart from their planned trajectory and jump onto a new opportunity. It is ultimately the speed with which they do this and their willingness to experiment in new and unanticipated areas that determine the extent to which their innovation is open, that is, subject to influence by factors that are both unknown and unknowable. No amount of time or information will increase the certainty or orderliness of innovation. Instead, innovation must involve openness to disruption, risk, and uncertainty, and must both allow for these factors and employ them rather than shy away from them.

One of the topics most often discussed in the field of innovation is the shift ...

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