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Innovation Zone, The: How Great Companies Re-Innovate for Amazing Success by Thomas M Koulopoulos

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CHAPTER 4INNOVATION 2.0

Twentieth-century manufacturing developed a rigid mechanism for ensuring the quality, predictability, and reliability of products and services. In that era of new ideas, from lightbulbs to automobiles, the process of coming up with new ideas belonged to brilliant and creative minds, most of whom inhabited laboratories, research and development centers, and academia. Yet innovation can no longer be relegated to one isolated part of the organization or to any one group of people. And it certainly cannot be sustained in any organization without a well-defined context and process.

What strikes many as odd is that creativity and innovation can coexist with the rigor needed for high quality and can be found in every part of ...

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