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Innovation Zone, The: How Great Companies Re-Innovate for Amazing Success by Thomas M Koulopoulos

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CHAPTER 3LEADING INNOVATION

In research I conducted just after the World Trade Center attack on 9/11 I posed the question, “What factor creates the highest level of certainty in your organization’s ability to deal with uncertainty?” The prevalent answer to that question—by a wide margin—was “leadership.” When an organization encounters a crisis requiring it to build for the unknown, the role of leadership takes on a critical responsibility to counterbalance the intuitive tendency to become even more risk averse by hunkering down and adopting a bunker mentality.

The single most consistent element of those organizations that sustain innovation is found in one word, leadership. While innovation is deeply rooted in cultural behaviors across an ...

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