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Innovation Zone, The: How Great Companies Re-Innovate for Amazing Success by Thomas M Koulopoulos

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CHAPTER 1UNEXPECTED POSSIBILITIES

Innovation always takes us by surprise. When the first Motorola brick-sized cell phones were introduced in 1983, the most ambitious projections were for 50 million phones in use in the year 2008. However, in 2008, more than 3.3 billion cell phones are in use around the globe. How could we consistently be so wrong about the future?

Every time we encounter massive change, such as that brought on by cell phones, it’s nearly impossible to fully appreciate the true nature of the change or the way in which it will alter our behavior. That’s the reason humanity has such a miserable track record of predicting the true impact of innovation and change on the future. Thomas Watson, founder of IBM, is reported to have ...

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