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Innovation Zone, The: How Great Companies Re-Innovate for Amazing Success by Thomas M Koulopoulos

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INTRODUCTIONINNOVATION IN AN ERA OF UNCERTAINTY

I recall a discussion I had some years ago with Dee Hock, the founder of credit card behemoth VISA International, in which he said to me, “We’re all playing a new game by the old rules. We just don’t know what the new rules are yet.” Indeed, at times it feels as though the world has moved forward by leaps and bounds while we have been standing still. The magnitude of the 2008 credit crisis in financial markets is only one indication of how much uncertainty has begun to erode our trust in systems we have long taken for granted. When the brightest minds around can’t tell the oncoming light is a freight train, we begin to appreciate how unpredictable the future really is.

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