Chapter1
Preparation
“The future belongs to those who seize the opportunities created by innovation.”
—TOBY COSGROVE, CEO and president of Cleveland Clinic
Innovation’s Logical Laboratory
Innovation invokes disciplined practice and results-oriented objectives that can distinguish an institution and deliver a sustainable competitive advantage. At Cleveland Clinic, innovation means putting ideas to work.
There may be no industry more in need of innovative thinking right now than healthcare. Everyone has gotten the memo. A fundamental paradigm shift in business models and relationship structures is demanded. No stakeholder is immune. Whether you’re a provider, consumer, supplier, academic, elected official, or just an observer, you need to strap ...
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