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Innovation, Product Development and Commercialization by Dariush Rafinejad

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INTRODUCTION

No letup in the rapid accumulation of historical events in the technological innovation and commercialization of the 1990s and early 2000s has occurred in this first decade of the twenty-first century. The role of technology in product leadership is increasing, markets and competitors are becoming more ubiquitous, and the pace of product introduction and demise has quickened. More than ever, products are complex systems that constitute disparate technologies and require multidisciplinary integration. The cost of technology and product development is escalating as well.

The imperative of product development in this first decade of the twenty-first century is to have an integrative systems approach. To succeed, a firm must integrate ...

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