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Innovation, Product Development and Commercialization by Dariush Rafinejad

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FLAWLESS EXECUTION AND GLOBAL RESOURCES MANAGEMENT

You are what you repeatedly do. Excellence is not an event—it is a habit.

—Aristotle, 384–322 BC

No matter how much thought has been given to a firm’s business strategy, no matter how imaginative its marketing plan is, and no matter how creative its technology is, without excellence in execution, success does not materialize and perceived opportunities will remain elusive. The requisites for operational excellence and flawless execution are a deep understanding of the multidimensional nature of the product development process, a systems-thinking approach in problem solving, and the practice ...

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