Innovation, Product Development and Commercialization

PRODUCT PLATFORM AND KNOWLEDGE INTEGRATION

This chapter addresses several fundamental concepts that are essential to understanding the nature of products and processes and in making managerial decisions in the product development process. The product and process platform concept, design architecture, product modularity, types of products, and integration of knowledge in developing a product are discussed. (Note: Subsequent chapters will discuss the process of developing and commercializing a new product, including the sequence of tasks and best practices in project execution.)

A commercially successful product satisfies a multitude of requirements, ...