RECOGNIZING THE LEADERSHIP IMPERATIVES OF YOUR INNOVATION STRATEGY
Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for customers and the corporation.
The first part of this book outlined the profiles of innovation leaders who successfully stimulate bottom-up or steer top-down innovation. The only distinction we have made so far between these two types of leaders was according to their selected focus on either the ‘fuzzy front end’ or the ‘speedy back end’ of the process. It is an oversimplification to assume that innovation is a fixed process, as we know it comes in several guises and that different ...