O'Reilly logo

Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation by Jean-Philippe Deschamps

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 3
STIMULATING BOTTOM-UP INNOVATION
[Google] sees its employees as the fount of innovation; they’re expected to generate ideas and then compete to move those into the product pipeline. In theory, the fittest - those that solve a user need - survive!
The 360 Techblog1
 
Companies that manage to tap and exploit the creativity of all their staff enjoy a powerful competitive advantage over highly regimented ones, in which people are supposed to do only what they are told to do. Auto industry observers have frequently identified one of Toyota Corporation’s secret weapons against its Western competitors: its in-house suggestion scheme. Toyota’s version of the classic and often disregarded idea box system is said to generate over 2 million ideas ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required