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Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain Innovation by Jean-Philippe Deschamps

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APPENDIX B
GUIDELINES FOR USING THE IDEO VIDEO FOR ‘IDEA MANAGEMENT’ TRAINING

POSITIONING THE VIDEO

The IDEO video can be used by companies for internal staff training and in executive education to convey important messages regarding not just the process of idea management - from business intelligence to concept development - but also its cultural aspects, i.e. the kind of attitudes that encourage a customer-centric, structured idea generation process.
It will be important to position the video carefully in the minds of the participants. This means highlighting its objectives and key success factors.

Overall Approach and Timing

The minimum time recommended, to avoid having to rush through the discussion after viewing the video, is between ...

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