About the Author

Robert B. Tucker is president of The Innovation Resource Consulting Group. He is one of the most in-demand innovation speakers, workshop leaders, and consultants in the world today. He coaches rank-and-file employees, managers, senior executives, and entire organizations in achieving higher rates of productivity and growth through innovation mastery.

Formerly an adjunct professor at the University of California, Los Angeles, Tucker took a pioneering look at the success traits of leading innovators, and the results became the book Winning the Innovation Game in 1986. His 1992 international bestseller Managing the Future: 10 Driving Forces of Change examined the deep-seated drivers of consumer and societal behavior. Driving Growth Through Innovation, published in 2002, reported on 23 "innovation vanguard firms" that were in the forefront of establishing systematic, all-enterprise approaches to innovation.

Clients range from Global 500 companies to national and international trade associations and nonprofit and governmental organizations. Tucker has been a consultant to Taiwan's Economic Development Ministry, the Japan Marketing Association, and Easter Seals Society. He has shared his empowering tools and techniques with groups throughout North America and in 35 countries.

As one of the thought leaders in the growing Innovation Movement, Tucker is a frequent blogger and contributor to business periodicals such as Journal of Business Strategy, Harvard Management Update ...

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