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Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business by Dee McCrorey

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EMC: Jeffrey M. Nick, Senior VP and Chief Technology Officer

EMC is about information storage, management, protection, and analysis.

In 2007, for the first time, storage space exceeded what was available to us, according to an IDC white paper sponsored by EMC titled The Diverse and Exploding Digital Universe, which projected that by 2011, the digital universe would be 10 times the size it was in 2006 with almost half of this information not having a permanent home.

We humans are evolving into a bunch of digital packrats. We store our images, video clips, TV shows, songs, voice packets, financial records, documents, sensor signals, e-mail, text messages, RFID tags, and more and expect someone to manage all this stuff for us.

It's enough to keep someone like Jeff Nick awake at night.

“The amount of information at our fingertips is staggering,” says Nick.

“Look at the iPad, where it is now the textbook. The Internet has become such an incredible portal in terms of access and dissemination. I have a daughter in college, and she doesn't use textbooks, or at least textbooks that they ever open,” Nick says, laughing.

Nick has experienced more than a few industry disruptions. Before joining EMC in 2004, his career spanned 24 years with IBM, where he held a wide range of technical leadership positions before receiving the distinguished title of IBM Fellow in recognition for his contributions as one of the company's top IT innovators.

His years of industry experience means he knows a thing ...

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