Innovation in a Reinvented World: 10 Essential Elements to Succeed in the New World of Business

Zuvo Water: Brian Godfrey, Lab Manager, Research and Development Engineer

Brian Godfrey has been testing product for Zuvo Water since the company's inception in 2008, before the company had product to test. Not a problem—he's adaptable.

“I've worked for a start-up before—wearing multiple hats does help you gain experience quickly, but it also requires a high level of competency and multitasking. I've also worked for big business, companies with 2,000-plus people and with more structure—policy and procedures,” says Godfrey.

“In a start-up situation, people must be willing to adapt to the changes required of them.

“I was an environmental plant technician where we treated millions of gallons of water, and I also worked with pharmaceutical-grade water at one time. Now I'm in the middle of the road working with drinking water.”

The company's different technologies and the novel opportunities that Zuvo Water has in implementing them in a home environment keeps Godfrey excited about coming to work.

“Technology typically seen in an industrial environment—we have this novel way of implementing Zuvo Water in a home environment,” he says.

The Zuvo Water Filtration System includes a five-step process that the R&D lab continuously refines, as changing conditions warrant and evolving customer demands for their product require:

Step 1: Ozonation: Ozone mixes with incoming tap water to treat contaminants and improve taste.

Step 2: UV Light Exposure: Ozone-saturated water is flooded with high-intensity ...