CHAPTER 8

Element #7: Innovation and Invention

imagesOrganizations that consider research and development as an investment strategy versus something to cut or eliminate at the first whiff of economic distress differentiate themselves in the new world of business. The leaders represented here successfully tap (and retap) the inventiveness of their ecosystem—workforce, customers, partners, suppliers, and communities—as a means of continuous innovation, new business growth, and career opportunities.

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