CHAPTER 5
Element #4: Responsible Risktaking
An organization that embraces responsible risktaking is a business that walks its talk. The company weaves this value into its culture through the decisions that matter to the organization, asking the tough questions, and doing the right thing when the right thing is not always the easy thing. The three leaders in this chapter model business sustainability as a way of life and a desire for their organizations to walk their talk.
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