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Innovation Governance: How Top Management Organizes and Mobilizes for Innovation by Jean-Philippe Deschamps, Beebe Nelson

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CHAPTER 9

Appointing Individual Innovation Champions

Example 1 – Nestlé's Innovation Governance Model: CTO in Partnership with Business Heads

A quarter of the companies who participated in our survey have entrusted overall responsibility for innovation to a single individual, a high level innovation champion. This person can be either the most senior representative of the technical functions – we call it the CTO/CRO governance model – or a dedicated senior innovation manager or chief innovation officer – which we refer to as the CIO governance model.

In describing these two models in Chapter 5, we emphasized the main structural difference between them, i.e. the fact that CTOs/CROs maintain important corporate functional responsibilities at top ...

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