Index
A
action. See commitment to action
agenda example, 133-136
AIPMM (Association for International Product Marketing and Product Management), 53
AirTransportIT, 80
customizing Innovation Games, 131-132
sample thank you letter, 137, 140-141
Aladdin Knowledge Systems, Inc., 80, 120, 129
The Apprentice game, 2, 106-109
Dogfooding versus, 109
example of usage, 108
Me and My Shadow game versus, 97
playing, 108
preparing for, 107-108
processing results, 108-109
reasons for using, 107
artwork. See customer artwork
Association for International Product Marketing and Product Management (AIPMM), 53
B
brainstorming, 103
Buy a Feature game, 3, 25, 76-83
for CABs (Customer Advisory Boards), 45
customizing, 132
materials list, 142
playing, 81-82
preparing ...
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