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Innovation as Usual: How to Help Your People Bring Great Ideas to Life by Thomas Wedell-Wedellsborg, Paddy Miller

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CHAPTER 7
PERSIST

HOW TO INCREASE PEOPLE’S PERSONAL MOTIVATION TO INNOVATE

CREATIVITY IS A CHOICE

Leaders must help their people persist in the pursuit of innovation

In one of the modern world’s first enquiries into great innovators, the nineteenth-century statesman and writer Robert Bulwer-Lytton became interested in the difference between talent and success. What intrigued Bulwer-Lytton was the fact that the world seemed to have an abundant supply of talented people. Yet, despite their obvious gifts, few ever seemed to accomplish anything truly significant. What kept these gifted people from turning their talent into success? What separated them from the true luminaries—people who had delivered on their talent?

Bulwer-Lytton’s answer was ...

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