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Innovation as Usual: How to Help Your People Bring Great Ideas to Life by Thomas Wedell-Wedellsborg, Paddy Miller

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CHAPTER 4
TWEAK

HOW TO HELP PEOPLE IMPROVE THEIR IDEAS

FIRST IDEAS ARE FLAWED

Leaders must make people test, challenge, and reframe their ideas repeatedly

At the moment of conception, all ideas seem perfect. If you’ve ever had an “aha” moment, you know that feeling of pure, majestic rightness when new ideas present themselves.

Sadly, that feeling is an illusion. Most ideas ultimately turn out to be bad ideas, and to make it worse, even good ideas are almost never perfect to begin with. Quite the contrary: as demonstrated by the work of Rita McGrath, Steve Blank, and others, chances are that the first version of any given idea will be flawed. Or as Scott Anthony puts it, innovators must assume that their plans are partly right and partly wrong ...

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