CHAPTER 3
CONNECT

HOW TO HELP PEOPLE GET HIGH-IMPACT IDEAS

INSIGHT COMES FROM THE OUTSIDE

Leaders must help people connect to customers, colleagues, and beyond

As Bernard D. Sadow, a forty-four-year-old luggage company executive, came back from vacation in Aruba, he had an insight that would eventually make him president of his business, create a profitable two-year monopoly space for his company, and secure a handsome royalty payment for him for decades to come. The insight occurred to Sadow as he was standing in the flight transfer customs area in Puerto Rico’s airport, along with his wife, his two kids, and two heavy, twenty-seven-inch suitcases. Then, the magical moment happened: an airport employee walked past him, effortlessly rolling ...

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