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Innovation as Usual: How to Help Your People Bring Great Ideas to Life by Thomas Wedell-Wedellsborg, Paddy Miller

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CHAPTER 2
FOCUS

HOW TO MAKE PEOPLE FOCUS ON IDEAS THAT MATTER

FOCUS BEATS FREEDOM

Leaders must limit and direct the search for innovation

Most people associate innovation with the idea of freedom: giving your employees the space and the opportunity to pursue new ideas, free of all constraints. But, in fact, if you are to make innovation happen as part of a daily work environment, you will almost always generate better results if you actively direct and limit people’s search for innovation, making sure they concentrate their creative efforts on something that matters to the business. By providing this guidance, innovation architects create the first keystone behavior: focus.

How Focus Saved Lonza’s Thiamin Business

Consider the story of how ...

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