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Innovation as Usual: How to Help Your People Bring Great Ideas to Life by Thomas Wedell-Wedellsborg, Paddy Miller

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CHAPTER 1
INNOVATION AS USUAL

HOW TO CHANGE WHAT PEOPLE DO, EVERY DAY

Leaders must help their people innovate as part of their jobs

Some years ago at a casual dinner, the conversation had turned to the topic of innovation when one of our friends, a manager in a big company, made an admission:

I’m beginning to think that my people just aren’t very innovative. They are smart people, and we all know how important innovation is—but at the end of the day, we just keep doing the same old thing we’ve always done. I’m not sure what to do about that.

This book is our response to that comment. It is a practical, hands-on book written for managers and leaders, and it shows how you can help your people to be more innovative so that it becomes an integrated ...

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