As a leader, your employees will sooner or later ask the question, “Why do we need to innovate?” Here are a few thoughts on what your answer should—and should not—be.
“In today’s ever-slower, ever less competitive business environment … ” Much as we would like to have started our book with this statement, we would have a hard time defending it. If you have spent time in organizations, chances are you have heard your fair share of burning-platform, innovate-or-die, remember-what-happened-to-the-dinosaurs sermons, all pointing out what most managers know by now, namely, that innovation is a key driver of growth, whereas lack of innovation will sooner or later have fatal consequences for a business.*
These ...
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