In this appendix, we recommend some books for readers who want or need to delve further into the innovation literature. We have deliberately chosen to limit the number of recommendations on each topic; it is our experience that if you recommend one book, people just might read it, but if you recommend ten books, chances are they won’t read any of them. The list is also available on our website (www.IAsUsual.com) with direct links to the various books and articles.
The notion of directing the search for innovation covers many aspects, from setting clear goals to developing a full-fledged innovation strategy. Here are some good resources for delving further into this aspect of the search for innovation.