Some time ago, on one of those beautiful days Barcelona has lots of, we sat in an office at IESE Business School and decided to put our ideas into writing. At that point, Paddy had already published a book called Mission Critical Leadership, which had taken him one year to write. Since we were two people, we figured this book would take us half a year to write.
That, dear reader, is not how the arithmetic of book writing works. This book is a fully shared intellectual work, born of our long collaboration and fathered by both of us in equal measure. However, we are far from its only authors. Like the innovations we have described in these pages, our ideas have been brought to life, over a long period of time, through the creative ...
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