Innovate or Perish: Managing the Enduring Technology Company in the Global Market

In a Nutshell

Here are the guiding principles of how LPT delivers results:

• Create SBU profit centers to drive our businesses.
• Place the SBUs within a managing SBU to provide overall management and shared resources for the portfolio of SBUs.
• Diversify within businesses where we have a reputation with technology assets as our core products.
• Extract value from our IA base in creative ways.
• Leverage through partners and licensees.

I will conclude with a quote from Gary Hamel, a prominent conceptual business thinker:

“Competitive advantage will increasingly rest on the ability to create products, services and business models that are unique and utterly compelling.”

Our own positive experience with the evolving growth of the LPT technology licensing business heartily supports this view. Our business model of choice is based on utilization of strategic alliances to promote and leverage our intellectual assets through small business units. The results achieved have been rewarding and have confirmed that we are on the right track.