Foreword to the Original Edition
The Business-Case Book
I intended to write a very different book from this one: a how-to book about the interaction-design process. Instead, in May 1997 on a family visit to Tuscany, my friends Don McKinney and Dave Carlick talked me into this one. They convinced me that I needed to address a business audience first.
They knew I wanted to write a how-to design book, and—although they were encouraging—they expressed their doubts about the need for interaction design, and they wanted me to write a book to convince them of its value. Their argument was intriguing, but I was unsure that I could write the book they wanted.
Late one night on the veranda of our shared ochre villa overlooking Firenze, I was having an earnest ...
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