Chapter . Alan Cooper
As a software inventor in the mid-70s, Alan got it into his head that there must be a better approach to software construction. This new approach would free users from annoying, difficult, and inappropriate software behavior by applying a design and engineering process that focuses on the user first, and silicon second. Using this process, engineering teams could build better products faster by doing it right the first time.
His determination paid off. In 1990 he founded Cooper, a technology product design firm. Today, Cooper's innovative approach to software design is recognized as an industry standard. Over a decade after Cooper opened its doors for business, the San Francisco firm has provided innovative, user-focused solutions ...
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