O'Reilly logo

Infusionsoft Cookbook by Paul Sokol

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Using lead sources to track ROI

There is a fairly popular John Wanamaker quote floating around the Internet that reads as follows:

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

What he is referring to is his inability at the time to track which marketing assets were providing a return on the investment.

Fortunately, thanks to Infusionsoft, we can track the cost for different lead sources, which can be used for native Return On Investment (ROI) reporting right in the software.

Getting ready

We need to be logged in to Infusionsoft and inside a specific account.

How to do it...

  1. Hover over the main navigation, and in the Marketing column, click on Lead Generation:
  2. In the Lead Sources section, click on Create Lead ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required