There is a fairly popular John Wanamaker quote floating around the Internet that reads as follows:
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
What he is referring to is his inability at the time to track which marketing assets were providing a return on the investment.
Fortunately, thanks to Infusionsoft, we can track the cost for different lead sources, which can be used for native Return On Investment (ROI) reporting right in the software.
We need to be logged in to Infusionsoft and inside a specific account.