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Infusionsoft Cookbook by Paul Sokol

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Reconciling hard bounced e-mail addresses

When an e-mail bounces, this means it was not delivered for one reason or another. There are different kinds of bounces for different situations. A hard bounce means the e-mail address flat out doesn't exist. Think of it like a Return to Sender when trying to send something in the post to an address that doesn't exist.

There are many reasons why a once-valid e-mail address stops working. However, just because an e-mail stops working doesn't mean that we shouldn't try and continue a relationship with the person.

Unfortunately, most businesses don't place a high priority on contacting and recovering a working e-mail address. This can result in false list statistics. For example, if we have 100 people but 15 ...

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