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Infusionsoft Cookbook by Paul Sokol

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Building a Vaynerchuk opt-out

The strategy behind this recipe was inspired by a gentleman named Gary Vaynerchuk; hence, his name is used.

His idea was, after people have opted out from e-mails, to call them on the phone, apologize, and listen. This kind of experience, when done properly, can actually have people ask to re-join the list.

It is very easy to build a mechanism like this using Infusionsoft.

Getting ready

We need to be logged in to Infusionsoft and inside a specific account.

How to do it...

  1. In the upper-left corner of the page, hover over the navigation, and in the Marketing column, click on Settings:
    How to do it...
  2. In the Template Settings menu on the left, ...

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