Social proof is one of the most persuasive tools for marketing. When potential customers can read about another customer's experience in their own words, it greatly increases trust in our products or services.
Having a system to automatically ask for testimonials can provide us with a steady stream of social proof that can be used throughout our marketing efforts.
We need to be logged in to Infusionsoft, inside a specific account and in a new campaign. In addition to this, we also want to have a functional tag created to trigger the testimonial request.