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Infusionsoft Cookbook by Paul Sokol

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Building a long-term prospect nurture

To close out this chapter on selling with Infusionsoft, we are going to implement a strategy ensuring that if someone is not ready to buy now, they don't slip through the cracks and become a totally lost prospect. After all, just because they don't buy now, doesn't mean they can't in the future.

The high-level strategy behind a long-term prospect nurture is to reach out every once in a while with a small bit of value and make it easy for the person to request a phone call.

For the context of this recipe, we are going to be building a six-month nurture that delivers three quality online resources. Of course, this recipe is easy to extend longer depending on the nature of our customer's buying cycle.

Getting ready ...

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