O'Reilly logo

Infusionsoft Cookbook by Paul Sokol

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Building a one-click upsell or downsell chain

Similar to the previous recipe, we can create a series of one-click offers for additional upsell or downsell opportunities. This is a great strategy when we have a variety of complementary products/services that enhance the original purchase.

Since this recipe is simply an extension of the previous recipe's strategy (and to avoid a needless duplication of steps), we are going to begin with that existing structure and build from there.

The strategic context of this recipe is to offer a payment plan on the initial upsell product if the customer declines the original upsell and offer a higher ticket item if they do choose the original upsell.

Getting ready

In addition to being logged in to Infusionsoft and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required