Similar to the previous recipe, we can create a series of one-click offers for additional upsell or downsell opportunities. This is a great strategy when we have a variety of complementary products/services that enhance the original purchase.
Since this recipe is simply an extension of the previous recipe's strategy (and to avoid a needless duplication of steps), we are going to begin with that existing structure and build from there.
The strategic context of this recipe is to offer a payment plan on the initial upsell product if the customer declines the original upsell and offer a higher ticket item if they do choose the original upsell.
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