O'Reilly logo

Infusionsoft Cookbook by Paul Sokol

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Creating a PPC lead generation funnel

Having a progressive funnel allows the hottest leads to move at their own pace while normal leads can be nurtured and bubbled up over time. Pay Per Click (PPC) can be very expensive but those costs can be minimized over time using a progressive funnel.

For this recipe, let's pretend we are a service-based company (like a plumbing business) running PPC ads so people can request a service call.

Getting ready

We need to be editing a new campaign.

How to do it...

  1. Drag out a new traffic source, three web form goals, and two sequences.
  2. Connect them as shown in the following image and rename all elements for visual clarity:
  3. Double-click on the Step 3: Time of Day Preference web form goal to edit its content.
  4. Add a hidden ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required