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Infusionsoft Cookbook by Paul Sokol

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Leveraging offline media for lead generation

Despite the proliferation of the Internet and smartphones, offline media can still be an extremely powerful lead generation channel. Strategically placing a URL somewhere within a letter, billboard, and so on gives us the ability to collect leads automatically.

Strategy is all based on context, so for this recipe, let's pretend we are going to be generating leads for a charity using a flyer that has already been designed.

Getting ready

We need to be editing a new campaign.

How to do it...

  1. Drag out a new web form goal and sequence.
  2. Connect them as shown in the following image and rename all elements for visual clarity:
  3. Double-click on the web form goal to edit its content.
  4. Add the following fields to the form: ...

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