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Infusionsoft Cookbook by Paul Sokol

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Building a lead magnet delivery

A lead magnet is exactly what it sounds like: it is something designed to attract new leads like a magnet. Offering some digital resource in exchange for contact information is a common example of a lead magnet.

A lead magnet can take many different forms, such as:

  • PDF
  • E-book
  • Slideshow
  • Audio file

This is by no means an exhaustive list. Automating the delivery and follow-up of a lead magnet is a simple and very powerful way to save time and get organized. This recipe shows how to build a mechanism for capturing interested leads, delivering an online lead magnet via e-mail, and following up with people who download it.

Getting ready

We need to have the lead magnet hosted somewhere publicly that is accessible via a URL and ...

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