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Infusionsoft Cookbook by Paul Sokol

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Chaining campaigns together

More often than not, when one campaign ends or reaches a certain point, another separate campaign has to respond accordingly.

A master builder not only has a clear strategy to chain campaigns together, they also leave plenty of breadcrumbs for others to follow and understand what is occurring.

For this recipe, let's assume that when Campaign A (sales promo) ends, we want to trigger Campaign B (prospect nurture) to start.

Getting ready

We need to create a tag in a Functional category that will be used to chain together the campaigns. Once that is created, we need to be inside Campaign A.

How to do it...

  1. Open the sequence in Campaign A where we want to trigger Campaign B.
  2. Add a new Apply/Remove Tag process to the sequence's ...

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