Table of Contents
Chapter One. Foundations for an Applied Science of Data Visualization
Experimental Semiotics Based on Perception
Sensory versus Arbitrary Symbols
A Model of Perceptual Processing
Costs and Benefits of Visualization
Chapter Two. The Environment, Optics, Resolution, and the Display
Chapter Three. Lightness, Brightness, Contrast, and Constancy
Neurons, Receptive Fields, and Brightness Illusions
Luminance, Brightness, Lightness, and Gamma
Perception of Surface Lightness
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