Glossary

2D tag

Technology that makes it possible to interact with individuals via the devices closest to them and when they'd be most interested or responsive.

2G

Second-generation mobile network standard.

3G

Third-generation mobile network standard.

4G

Fourth-generation mobile network standard.

3GSM

Third-generation Global System for Mobile Communications Services.

Acceptable use policy (AUP)

Policy that informs users of their responsibilities, acceptable and unacceptable actions, and consequences of noncompliance.

Access control

Management of who is allowed access and who is not allowed access to networks, data files, applications, or other digital resources.

Adaptability

The ability to adjust the design of the supply chain to meet structural shifts in markets and modify supply network strategies, products, and technologies.

Adaptive enterprise

An organization that can respond properly and in a timely manner to changes in the business environment.

Ad hoc report

Unplanned reports generated on request to provide more information about a situation, problem, or opportunity.

Administrative controls

Deal with issuing guidelines and monitoring compliance with the guidelines, policies, and procedures.

Adoption process

A process that occurs over time and passes through five stages: (1) acquire knowledge, (2) persuade, (3) decide, (4) implement, and (5) confirm.

Advergaming

The practice of using computer games to advertise a product, an organization, or a viewpoint.

Adware

Software that automatically displays advertisements ...

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