Information Technology for Management: Improving Strategic and Operational Performance, 8th Edition

Chapter 8. Web 2.0 and Social Media

• Chapter 8 Link Library

• Quick Look at Chapter 8

• "United Breaks Guitars"—An Epic Social Media Fail

• 8.1 Web 2.0 and Social Media

• 8.2 Virtual Communities and Social Networking Services

• 8.3 Enterprise 2.0 Tools

• 8.4 Social Media Objectives and Metrics

• 8.5 The Future of Social Media

• Business Case: Crowdsourcing at Starbucks: Embracing Customers

• Nonprofit Case: TechSoup Global and NetSquared: Helping Those Who Help Others

• Analysis Using Spreadsheets: Estimating the Value of Social Media

• Cases on Student Web Site

• 8.1 ZOPA, Prosper, and P2P Lending: Will They Disrupt Banking?

• 8.2 Friendster, Will It Survive?

• 8.3 YouTube and Company—A Whole New World

• References

Learning Objectives

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Web 2.0 ... The Machine Is Us/ing Us—Michael Wesch youtube.com/user/mwesch#p/u/9/NLlGopyXT_g

Social Media Revolution—Is It a Fad? youtube.com/watch?v=lFZ0z5Fm-Ng

The Mashable Social Media Guide mashable.com/social-media/ ...