Notes

CHAPTER 2

1. Coleman, “Supermarkets Move into ’90s.”

2. Ung, “End of Concurrent Licensing Could Be Costly.”

CHAPTER 3

1. Hamilton, “Microsoft Refutes Claim.”

2. Sesit, “New Internet Site to Offer Risk-Analysis for Investors,” C1.

3. Simonson and Tversky, “Choice in Context,” 281–295.

4. Smith and Nagle, “Frames of Reference and Buyers’ Perception.”

CHAPTER 4

1. Barlow, “The Economy of Ideas,” 85.

2. Watt, The Rise of the Novel, 200.

3. Knight, The Old Printer and the Modern Press, 284.

4. Ibid., 284.

CHAPTER 6

1. Bank, “TCI Uses Hi-Tech ‘Layer Cake.’” See also Hamm, “Dance, He Said,” 118.

CHAPTER 8

1. Ziegler and Clark, “Microsoft Gives Technology Away.”

2. Chappell and Linthicum, “ActiveX Demystified,” 56.

CHAPTER ...

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