| 3 | Versioning Information |
We’ve seen that a key aspect of pricing information is to use value-based pricing: sell your product at different prices to different consumers, according to how much they are willing to pay for it. We looked at two approaches to value-based pricing in Chapter 2: personalized pricing and group pricing.
Personalized pricing requires knowledge about individual customers. The best intelligence about customers comes directly from them, as when customers communicate their needs and indicate the products they would like to see or the categories of information of interest to them.
We certainly encourage companies to develop and exploit two-way communications with customers. However, you can still get valuable data about ...
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