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Information Communication Technologies and Globalization of Retailing Applications

Book Description

Information Communication Technologies and Globalization of Retailing Applications examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

Table of Contents

  1. Copyright
  2. Foreword
  3. Preface
  4. Understanding Retailing Concepts
    1. RETAILING MANAGEMENT
    2. RETAIL STORE CATEGORIES
    3. TOOLS OF RETAILING
    4. TEAM RETAILING STRATEGY
    5. MARKET UNCERTAINTIES AND ENTRY DECISIONS
    6. SYNERGY OF TECHNOLOGY AND CUSTOMER VALUE
    7. REFERENCES
    8. ENDNOTES
  5. Self Service Technologies in Retail Financial Sector
    1. INTRODUCTION
    2. ELECTRONIC BANKING VS. CONVENTIONAL WISDOM
    3. CUSTOMER VALUE MANAGEMENT
    4. GENERAL DISCUSSION AND MANAGERIAL IMPLICATIONS
    5. REFERENCES
  6. Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competitive Advantage
    1. PREVIOUS CONTRIBUTIONS
    2. FRAMEWORK FOR ANALYSIS
    3. MARKET COVERAGE AND CUSTOMER VALUE ENHANCEMENT
    4. SPEED OF MARKET PENETRATION AND CUSTOMER VALUE
    5. AGGREGATE RETURNS ON CUSTOMER VALUE
    6. MEASURING CUSTOMER VALUE GAPS
    7. APPLICATION PROSPECTS IN MANAGEMENT
    8. CONCLUSION
    9. REFERENCES
  7. Measuring Consumer Attitudes Towards Self-Service Technologies
    1. INTRODUCTION AND MOTIVATION
    2. PROBLEM DEFINITION
    3. THEORETICAL FOUNDATIONS
    4. CUSTOMER CONTACT THEORY
    5. SERVICE QUALITY THEORY
    6. THEORY OF REASONED ACTION
    7. TECHNOLOGY ACCEPTANCE MODEL
    8. TECHNO-READY MARKETING
    9. SATISFACTION THEORY
    10. EXPECTATION-DISCONFIRMATION PARADIGM
    11. CONCEPTUAL MODEL AND FORMAL HYPOTHESES
    12. METHODOLOGY
    13. RESULTS AND DISCUSSION
    14. MANAGERIAL IMPLICATIONS
    15. REFERENCES
  8. Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis
    1. REVIEW OF LITERATURE
    2. FRAMEWORK FOR ANALYSIS
    3. APPLICATION PROSPECTS IN MANAGEMENT
    4. CONCLUSION
    5. REFERENCES
  9. Decision Support Systems in Indian Organised Retail Sector
    1. INTRODUCTION
    2. OBJECTIVES
    3. METHODOLOGY
    4. LITERATURE REVIEW
    5. DSS IN RETAILING
    6. FINDINGS AND DISCUSSION
    7. ISSUES OF DSS
    8. PERSPECTIVES OF SUPPLIERS OF DSS
    9. CONCLUSION
    10. REFERENCES
    11. ENDNOTES
  10. Dynamics of Buyer-Supplier Co-Dependency in Optimizing Functional Efficiency
    1. REVIEW OF LITERATURE
    2. HYPOTHESES
    3. THEORETICAL CONSTRUCT
    4. RESEARCH DESIGN
    5. FINDINGS AND DISCUSSION
    6. MANAGERIAL IMPLICATIONS
    7. CONCLUSION
    8. LIMITATIONS OF THE STUDY
    9. REFERENCES
  11. Loyalty Cards in Retailing Industry: Technology Application in Customer Relations
    1. INTRODUCTION
    2. REVIEW OF LITERATURE
    3. CONCEPTUAL MOTIVATION
    4. RESEARCH DESIGN
    5. RESULTS AND DISCUSSIONS
    6. MANAGERIAL IMPLICATIONS
    7. CONCLUSION
    8. LIMITATIONS OF THE STUDY
    9. FUTURE RESEARCH PROSPECTS
    10. REFERENCES
  12. Internet, Reengineering and Technology Applications in Retailing
    1. THE MARKET SIZE
    2. GROWTH OF SALES AND ADVERTISING
    3. MARKETING PERFORMANCE
    4. INTERNET RETAILING
    5. CONSUMER ACCEPTANCE OF INTERNET CHANNEL
    6. INFORMATION SEARCH COSTS
    7. RE-ENGINEERING BUSINESS FOR COMPETITIVE ADVANTAGE
    8. CUSTOMER VALUE AND REENGINEERING PROCESS
    9. CORPORATE CONCEPTS OF REENGINEERING BUSINESS
    10. COMPETITIVE FOCUS
    11. TECHNOLOGY APPLICATIONS IN RETAILER SERVICES: A CASE STUDY2
    12. MANAGING AGENTS IN INSURANCE MARKET
    13. REFERENCES
    14. ENDNOTES
  13. Performance Enhancement of Team Retailing Through Six Sigma Applications
    1. DMAIC ANALYSIS
    2. STAGES OF CONTROL PHASE
    3. CONTROL PLAN
    4. STATISTICAL PROCESS CONTROL (SPC)
    5. CONTROL CHARTS
    6. MISTAKE PROOFING
    7. ORGANIZATIONAL PERFORMANCE
    8. DOMINO'S PIZZA RETAILING EFFICIENCY: CASE STUDY1
    9. REFERENCES
    10. ENDNOTE
  14. Consumer Response to High Technology Mobile Phones in Emerging Markets
    1. INTRODUCTION
    2. REVIEW OF LITERATURE
    3. MOBILE PHONES TECHNOLOGIES AND MARKET BEHAVIOR IN MEXICO
    4. HYPOTHESES
    5. STUDY DESIGN
    6. FINDINGS AND DISCUSSION
    7. MANAGERIAL IMPLICATIONS
    8. SUGGESTED MARKETING PLAN
    9. ACKNOWLEDGMENT
    10. REFERENCES
  15. Building Shopping Arousal Through Direct Marketing in Retail Environment
    1. INTRODUCTION
    2. PREVIOUS CONTRIBUTIONS
    3. CONCEPTUAL MOTIVATION
    4. STUDY DESIGN
    5. RESULTS AND DISCUSSIONS
    6. MANAGERIAL IMPLICATIONS
    7. CONCLUSION
    8. LIMITATIONS OF THE STUDY
    9. REFERENCES
  16. Marketing Strategy, Technology and Modes of Entry in Global Retailing
    1. EXPORTING
    2. CONTRACTUAL AGREEMENT
    3. LICENSING
    4. FRANCHISING
    5. JOINT VENTURES
    6. STRATEGIC ALLIANCE
    7. WHOLLY-OWNED SUBSIDIARIES
    8. DEVELOPING ENTRY PLAN
    9. CONTROL MANAGEMENT
    10. EXIT POLICY
    11. MARKET UNCERTAINTIES AND ENTRY DECISIONS
    12. DRIVERS OF GLOBALIZATION
    13. REFERENCES
    14. ENDNOTES
  17. Profit Impact on Marketing Strategy and Brand Management: Methodological Perspectives
    1. BACKGROUND TO THE PIMS METHODOLOGY
    2. MARKETPLACE STANDING
    3. MARKET UNCERTAINTIES AND ENTRY DECISIONS
    4. COMPREHENSIVE BRANDING
    5. REFERENCES
    6. ENDNOTES
  18. Technology and Retailing Firms: Challenges Ahead
    1. TECHNOLOGY SHIFTS IN RETAILING
    2. TECHNOLOGY FOR STORE MANAGEMENT AND PAYMENTS
    3. DRIVING THROUGH E-COMMERCE
    4. TECHNOLOGY AND GLOBALIZATION
    5. REFERENCES
  19. About the Authors
  20. Index