The Information Architecture Value Checklist
Whatever technique you use to make the case for information architecture, and whether you’re making a quantitative or qualitative case, there is a checklist of points that might be relevant to your case or story. Some of these points pertain more to intranets, while others are more relevant to external sites. We suggest that you first consider your situation (the type of site you’re working on, whether you’re a consultant or in-house information architect) and where you are in the process of case-making (pre-sales, sales, or while the project is underway). Then, as you prepare to make your case, review this checklist to make sure you’re not missing an important point:
Reduces the cost of finding information
Reduces the cost of finding wrong information
Reduces the cost of not finding information at all
Provides a competitive advantage
Increases product awareness
Increases sales
Makes using a site a more enjoyable experience
Improves brand loyalty
Reduces reliance upon documentation
Reduces maintenance costs
Reduces training costs
Reduces staff turnover
Reduces organizational upheaval
Reduces organizational politicking
Improves knowledge sharing
Reduces duplication of effort
Solidifies business strategy
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